Publicly Reported Revenue Ranking 2025
This ranking compares consolidated FY2025 revenue for direct selling companies whose annual results are available in SEC filings (10-K) and reported in USD. No estimates are included. It is not a comprehensive ranking of the global direct selling industry and does not represent the full MLMGlobe universe. Companies without comparable USD figures are excluded.
6 companies with documented 2025 revenue data
| Rank | Company | Revenue (USD) | Reported revenue | Growth | Data status | Source |
|---|---|---|---|---|---|---|
| 1 | Herbalife | US$5.04B | US$5.04B | +0.9% | Verified | SEC Filed · 10-K |
| 2 | Nu Skin | US$1.49B | US$1.49B | -14.3% | Verified | SEC Filed · 10-K |
| 3 | USANA | US$925.26M | US$925.26M | +8.3% | Verified | SEC Filed · 10-K |
| 4 | Nature's Sunshine | US$480.14M | US$480.14M | +5.7% | Verified | SEC Filed · 10-K |
| 5 | Trilivy | US$385.79M | US$385.79M | -36.0% | Verified | SEC Filed · 10-K |
| 6 | LifeVantage | US$228.53M | US$228.53M | +14.2% | Verified | SEC Filed · 10-K |