RIMAN expands to 22 markets with launches in Europe and Latin America

RIMAN has expanded its reported international presence to 22 markets after launching operations in France, Germany, Romania and Ecuador, according to a company announcement distributed through PR Newswire.

The South Korean beauty and wellness direct selling company said it began operating in France, Germany and Romania on September 9, 2026, followed by Ecuador on September 15. The four additions extend the company’s presence across two regions.

In Europe, RIMAN said the three new markets bring its regional footprint to seven countries, joining the United Kingdom, Ireland, Spain and Italy. The company identified London as the headquarters of its European operations and said customer service and logistics support are located in the United Kingdom and Germany.

In Latin America, Ecuador becomes RIMAN’s sixth reported market, alongside Mexico, Chile, Colombia, Peru and Costa Rica. According to the announcement, the Mexico operation serves as a regional support hub and contributes infrastructure and experience from previous market launches.

Youngsu Hwang, RIMAN’s Chief Sales Officer, described the expansion as part of a longer-term effort to develop local leadership and regional operating capabilities. The company said it plans to continue investing in regional infrastructure, but the announcement did not disclose investment amounts, sales projections or distributor counts for the new markets.

RIMAN was founded in South Korea in 2018 and describes itself as a direct selling company focused on K-beauty skincare and wellness. Its portfolio includes ICD, Botalab and Lifening. The expansion announcement was also reported by Direct Selling News.

Source note: The primary information comes from a company-issued release. Statements about strategy, infrastructure and market presence are attributed to RIMAN and should not be interpreted as independent verification of commercial performance.