MONAT Launches Two Beauty Products at Orlando and Anaheim World Tour Stops

MONAT GLOSS MODE is designed around the viral glass-hair trend and includes shampoo, conditioner, detangling mist and shine drops, the publication reported. Direct Selling News described the system as an instant bestseller following its Orlando debut, but did not provide sales figures or a measurement period. MONAT MODERN GLOW SKIN TINT is available in five shades, according to the report.

The opening stops form part of a convention format intended to bring the education and community connection of MONAT’s annual event to communities around the world, according to Direct Selling News. The report did not specify the dates of the Orlando and Anaheim events or identify subsequent tour destinations.

Ray Urdaneta, MONAT Co-Founder and CEO, attributed the launches to listening to the company’s community and anticipating beauty trends. In comments quoted by Direct Selling News, he said the products were revealed live before thousands of Market Partners and described the resulting excitement across social media and social commerce.

For the direct-selling industry, the report highlights the connection between product introductions, in-person Market Partner events and social commerce in MONAT’s launch approach. Urdaneta’s comments present the company’s assessment of that connection; the source provides no quantified social-commerce results or details of the products’ wider rollout.